«NetEnt Releases 2017 Report
NetEnt company is one of the most popular software and games provider in the iGambling world. It offers full-scale solutions for various online casino operators and its products are always masterpieces. NetEnt has recently released its business report for the previous year, and this document summarizes all the company’s achievements in 2017. On the whole, the report is huge and interesting, but in a nutshell we can say that 2017 was another successful year for our favorite Swedish developer.
Markets and Profits
In 2017 NetEnt was expanding to various new and regulated markets, and this expansion helped the company to boost its profits by 11% in comparison with the previous year. At the end of 2017 NetEnt’s overall profits was over €160 million and its operating margin was 36.1%.
This extreme rise of NetEnt’s profits in 2017 can be explained by this company’s aggressive approach to its above-mentioned expansion to new markets in Europe and the USA. For example, NetEnt succeeded in entering the USA and reinforcing its positions in Europe, including Italy, Denmark, the UK and Spain. What’s more, the company entered new markets in Serbia and the Czech Republic, which means the further improvement of its position in the EU.
No matter how high NetEnt’s profits might seem to us, the company itself is not very happy about those figures. It had expected something more, but it had also had to face some complications. For example, NetEnt had to withdraw from the gambling market of the Czech Republic, when this country introduced some innovative gambling regulations. The same problems the company faced in Austria and Poland. Those problems made Per Eriksson, the company’s CEO, leave this company in 2017.
NetEnt’s New Products
Apart from expanding to new markets, NetEnt was creating new games in 2017. It added 14 amazing products into its portfolio, including Divine Fortune jackpot slot, Jungle Spirit, The Hansel and Gretel and some others. Its Finn and the Swirly Spin game features some innovative mechanics, that’s why this game is unique and entertaining.
NetEnt is still producing new games and it’s announced its decision to create new games on the base of popular TV shows, for example, Vikings and Narcos.
Plans for the Future
So what is NetEnt planning to do after such a successful year? The company’s report also contains some information about its vision for the future. We can be sure, that the company is ready for some major changes and challenges.
NetEnt will keep on expanding to the USA gambling markets after its successful entering via the prominent New Jersey deal. It’s clear that NetEnt will seize its new opportunities, which can come from the online gambling regulations.
What’s more, NetEnt will develop its live casino sector. It’s ready to compete with some professional studios, specializing in live casino games. NetEnt is sure in its victory, because it has everything necessary, including the proper infrastructure.